Price information in a contract
Prices are an important part of the terms and conditions of a contract. You have the right to trust that the price indicated when marketing a product or a service is correct. Prices that are obviously incorrect are not binding on the vendor.
Information on prices is an essential part of the terms and conditions of a contract. Consumers must have the right to trust that the price given in marketing materials is correct and that they may buy the product at the advertised price.
An online store price is binding but the seller is not bound by an obvious mistake
A price indicated in an online store is binding. When the consumer accepts an offer in the online store, this is a binding contract. An offer has been accepted when, for example, the consumer has ordered a product using the order form on the website.
An incorrectly given price is not binding on the vendor if the error is so obvious that the consumer should have understood it as a mistake. For example, this applies if the difference between the advertised price and the actual price is significant, or the incorrect price can be considered exceptionally low compared to the general price
Addressed and other direct marketing
A personalised direct marketing offer sent to a consumer by their name and address is binding. For example, the consumer can use an order form in a mail order catalogue to order a product at the listed price.
When the consumer fills in the order form and posts it, this is a binding contract on price between the parties. Offers received by e-mail or mobile phone, or through some other form of personalised contact, are also binding.