Special offers
A special offer is a short-term price reduction for a specific product or product group or, for example, an especially low price in comparison to the general price level. However, a special offer is not the same as a discount sale.
Know your rights in offer sales
A special offer is a short-term price reduction on a certain product or product group or, for example, an especially low price in comparison to the general price level.
When a company emphasises the low price of the offer in its marketing, the price must be cheaper than the normal price of the goods or services.
The difference between a special offer and a discount
A special offer is not the same as a discount sale. The difference between a discount sale and a special offer is that an offer is usually valid for a shorter time than a discount. After the offer period, a normal price will be charged for the product.
In addition, the product on offer does not have to be included in the store’s normal range of products. A newly opened shop can also have offers.
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Discount salesIf special offer products run out
Once the advertisement has been published, you have the right to expect the offer product to be available. The advertiser must ensure in advance that there will be enough products available throughout the offer period.
If the offer product runs out and the marketing has not specified that the offer only applies to a certain number of units
- you can propose to receive the product later at the offer price or be given a similar product instead
- you will have to be compensated for travel expenses due to an unnecessary visit unless the seller demonstrates that they have acted appropriately.
If the marketing has stated that only a certain quantity of the product is available, the seller shall not be obliged, after the batch has been sold out, to give you the opportunity to buy the product later at the offer price or to sell you a similar product instead.
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Correcting mistakes in an advertisementFor companies
If your company is planning an offer campaign, the Consumer Ombudsman’s guideline will provide instructions, advice and information on the application of the regulations. By observing the guideline, you can ensure that your operations are legal and maintain consumers’ trust.